Of all the products invented to enhance and display the breasts of women, I think the funniest thing I’ve found is called “The Kush”.  Simply wedge this cute little foam separator between your boobs at night to support C-cups or bigger to keep the skin between your breasts from wrinkling.  Yes, you read correctly: wrinkling.

Prevents boob-sweating AND wrinkles. Just what I've been looking for!

We’re worried about wrinkles between our boobs?!  Now I hate that I’m about to put this link on here, but seriously, I cannot resist.  Check out the most ridiculous video where “doctors” evaluate the usefulness of “The Kush” Go ahead, check it out.  I’ll wait…

I couldn’t decide to laugh or punch the computer screen when the doctor on the far left said “Mine’s bigger than yours” (for those of you who didn’t watch the video, that doctor was a man).  Now, the Kush’s actual website suggests using your Kush to support your breasts during pregnancy…maybe I’ll believe that…  But the video and the “doctors” seemed much more concerned with preventing unsightly cleavage wrinkles from appearing between large breasts.

When I Google the word “breast” 29,100,000 hits appear in .32 seconds.  That’s a lot of boobs!  In the side bar of Google, “Natural Breast Augmentation” appears to tell me that I can use my own body fat to enhance my breasts.  The second add is “What’s your bra size?” and that’s self-explanatory.  Do I get a free boob-separator with the purchase of Natural Breast Augmentation?

One big message is given to me: you need big breasts and they need to appear perky and fantastic and for heaven’s sake, make certain you don’t have wrinkles in your cleavage!  And for those of you who’ve wished for bigger, perkier breasts: good luck! because Mother Nature and gravity don’t think big and perky go together very well.

I distinctly recall a summer, one year before going through puberty, where I spent a part of each day wishing and praying for breasts.  A. Whole. Summer.  Be careful what you wish for my friends, because it became apparent to me that my time spent wishing was directly proportionate to my current bra size.  And now I wish they’d shrink down about a size-and-a-half.  My friends and I used to sit around and, naturally, talk about our breasts.  The big joke was that I could share equally with three of my smaller-breasted friends and then we’d all be even.  The grass is always greener…

I do find it a bit ridiculous that we have such an obsession with the sexy appearance of breasts and a revulsion towards their actual purpose.  For instance, when people see a woman nursing her child in public, women and men alike act appalled.  All manner of products have been designed to cover and conceal nursing children because it’s “inappropriate”.  Actually, nursing a baby is one of the most appropriate reasons for seeing a breast.  It sure beats some of the cleavage-bearing tops we’re subjected to seeing and wearing (and only when we pair it with a plunging bra with spaghetti straps – and frankly, if you’re bigger than a B-cup, those narrow straps leave a sexy gouge in your shoulder…maybe we need a Kush for that?!).  For more information about breastfeeding and lactation locations at Iowa State, visit the MSWC Homepage.

I think the sexualization of breasts is a reason Breast Cancer Awareness month has so much power.  A combination of good marketing and the fact that breasts have been used to define women for many years has made October the pinkest month of the year.  I am not attempting to say that Breast Cancer Awareness isn’t an awesome cause and that dollars do need to be raised to find a cure.  But did you know that heart disease kills more women than all cancers combined?

Yes, my breasts are on the outside and are very visible reminders to raise awareness about breast cancer, but underneath my breasts lies a heart.  And if I don’t take care of my heart, my breasts (and wrinkles) won’t matter.

Written by: Liz Steinborn
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About Margaret Sloss Women's Center - ISU

The Margaret Sloss Women's Center promotes equity on the Iowa State University campus. Through a feminist lens, the center advocates for individuals and groups; provides support, referrals, community and programming; and maintains a safe space in the Sloss House.

Posted on November 16, 2010, in Body Image, Health and Wellness, Sloss House and tagged , , , , , , . Bookmark the permalink. 1 Comment.

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